When Folasade Daini, an influencer and founder of Beyond Borders, reached out to me for a 3-month contract, she had one clear goal: to launch her new community for immigrant creators and build an active presence on social media.
In 3 months, we grew her Instagram from zero to 2.2K+ followers and brought in over 50 paid community members, contributing over $5,000 in revenue.
Here’s how it went down.
The Problem
Folasade was preparing to launch Beyond Borders, a community built to empower immigrant creators with the tools, opportunities, and network they need to thrive in tech, content creation, and marketing.
She needed 2 things:
- A social media strategist who understood both content creation and community building.
- An email copywriter who could communicate the mission, spark engagement, and drive signups.
The Goals
She wanted me to help her:
- Grow engagement by at least 10% each month.
- Increase saves, shares, and DMs.
- Build follower count across Instagram, TikTok, and Twitter.
- Write 2 newsletters per month to warm up and grow the email list.
What I Did
To hit the ground running, here’s what I did:
1. Content Strategy
I didn’t just create random posts. I:
- Watched every existing course Folasade had created for immigrant creators.
- Took notes on the common struggles these creators faced. Intake forms and social listening were helpful here.
- Created content pillars that spoke directly to those problems.
- Built content calendars with formats that encouraged interaction (Q&As, educational & relatable content).
- Added CTAs that invited followers to comment, share, or join the email list.
2. Newsletter Copy
I ghostwrote 14 value-packed email copies that:
- Educated over 4K creators in her email community.
- Shared success stories from other immigrant creators.
- Promoted resources within the community.
- Supported the launch of the Beyond Borders community.
- Nudged readers to join the paid community.
>>> Click here to view some of my email copywriting samples.
Results
In 3 months, here’s what we achieved:
- 50+ community signups → directly contributed to $5,000+ revenue
- Instagram growth: 0 → 2.2K followers
- TikTok: 0 → 100+ followers, including a viral video created in February
- Twitter: 0 → 15 followers
- Total impressions: 57,000+ impressions across platforms in 3 months
- 14 email copies generated
Post-Project Review from Folasade
“I love your attention to detail. The quality of content was great, and I loved how proactive you were. The reports and the structure you set in place were thoughtful. I still use the strategy documents to this day.”
Ready to Grow Your Brand? Hire Me
If you’re launching something new or want to breathe life into your digital presence, I can help you build content systems that engage and convert.
👉 Send an email to ofoegbuchidinma01@gmail.com or DM me on LinkedIn to get started. Let’s build something impactful together.
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